In a competitive level playing field innovation has played a key role in being key differentiator and not just that.. then we have trend setters.
So what is the kind of innovation are we talking about?
There are various types of innovation which are totally out-of-box and on the other hand we have mix of existing products/solutions to reinvent a new solution
India is far behind in R&D, Innovation expenditure. But why is that?
Instead of being trend-setter we have been more of a following the herd policy. Companies are not willing to take risk. Being a product development company calls for resource expenditure without a view of possible market capitalization.
Once the product is ready, it calls for major Sales/ Promotion Drive. Are we ready for it?
Some of the most beautiful ideas have turned into billion dollar company. Is it not a worth enough risk to atleast give it a shot?
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